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The online PG program in Digital Marketing offered by Belhaven University and Intellipaat will help you master essential Digital Marketing skills and competencies like SEO, SEM, Google Analytics, web analytics, etc. You will get to work on real-time projects and case studies and upon completion of the program, you will get certified by Belhaven University.
Upskill for Your Dream Job
30 PLA Credits from
About the Program
In this Digital Marketing PG certification program, you will master the core concepts along with various tools and technologies in Digital Marketing. The program has over 12 courses and 14 industry-relevant projects for you to work on to gain practical experience in the domain.
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About Belhaven University
Belhaven University is known for its nationally recognized academics, top-rated faculty, and affordability. Belhaven strives for excellence in higher education and has achieved prominence in education dating back to 1883. Every student is encouraged to develop and grow to the best of their potential.
Key achievements of Belhaven University:
Upon the completion of this program, you will:
They work in website updates, videos, ads, sales collateral, and digital strategy plans to spread awareness of the organization.
These analysts develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
They are in charge of handling all the social media accounts and editorial blogs, and creating new channels to connect with users.
They are responsible for writing blogs, articles, social media posts, etc., that are SEO-optimized, both on-page and off-page.
They use data from various sources and perform web analytics to evaluate the effectiveness of traffic building initiatives.
Search Engine Marketing
Webpage and blog post optimization
Domain and archive tools
Social media marketing
Digital marketing strategy
Facebook & Instagram Advertisement
Preparing Communication plan
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. An IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics and content strategy alongside handling the digital transformation.
20 Hours 5 Module
Module 01 – Digital Marketing Strategy Overview and Creating Narratives
Module 02 – Needs of Customers
Module 03 – Market Research
Module 04 – Marketing Calendar
Module 05 – Management and Measurement of Analytics
15 Hours 10 Module
Module 01 – Search Engine Landscape
Module 02 – SEO Audit
Module 03 – On-Page Optimization
Module 04 – On Page Optimization Using WordPress Based Website – SEO Yoast
Module 05 – Google Analytics and Google Webmaster
Module 06 – Web SEO, SEO Profiler and Other SEO Tools
Module 07 – Project – Off Page Optimization – Link Building
Module 08 – Black Hat SEO Techniques to Avoid
Module 09 – Online Reputation Management
Module 10 – Algorithms and Google Updates
15 Hours 8 Module
Module 01 – Introduction to Google Analytics
Module 02 – Google Analytics and Google Webmaster Tools
Module 03 – Audit and Conversion Tracking
Module 04 – Features of Google Analytics
Module 05 – E-Commerce and Tracking
Module 06 – Mobile App Analytics
Module 07 – Google Tag Management
Module 08 – Google Analytics Setup – Effective Tips
15 Hours 12 Module
Module 01 – Introduction to Search Engine Marketing
Module 02 – Keyword Research
Module 03 – Google AdWords
Module 04 – Creating PPC ad campaigns
Module 05 – Getting the best out of Google ads
Module 06 – Using metrics to analyze campaigns
Module 07 – Optimizing the PPC ads
Module 08 – Creating targeted ad campaigns
Module 09 – Display Ad Campaign Creation
Module 10 – Google AdWords Express
Module 11 – Reporting in PPC
Module 12 – Remarketing Techniques
20 Hours 5 Module
Module 01 – Introduction to Social Media
Module 02 – Social Media Planning and Strategy
Module 03 – Social Media Channel Management
Module 04 – Tools for Social Media Management and Social Media Reports and Measures
Module 05 – Social Advertising
25 Hours 5 Module
Module 01 – Email Elements
Module 02 – Email Service Providers
Module 03 – Email Lists
Module 04 – Email Laws and Regulations
Module 05 – Measurements of an Email Campaign
3 Hours 3 Module
Module 01 – Affiliate Marketing
3 Hours 3 Module
Module 01 – Video marketing
25 Hours 7 Module
Module 1 – Introduction to Mobile Marketing
Module 2 – Mobile Services and Products
Module 3 – Incentives and Promotions
Module 4 – Integration with Marketing Mix
Module 5 – Mobile Advertising
Module 6 – Mobile Analysis
Module 7 – Rules and Regulations
The application is free and takes only 5 minutes to complete.
The projects that you will work on in this PG program are well-suited for learners who want to gain industry experience and hands-on training.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
As the Digital Marketing Executive of an e-commerce organization, you need to effectively create impressive and profit-oriented marketing strategies to reach out to the targeted audience and generate maximum possible leads.
Learners are presented with cases where, being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve customer frequency and increase business productivity and efficiency.
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
This Google Analytics Project requires the learners to successfully navigate to the numerous business reports that are available in Google Analytics. The project has been included to provide practical know-how of the tool.
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
Optimize Social Media Marketing tactics which are also used in the organization by refreshing and mixing up strategies for various popular social media platforms including the likes of LinkedIn, Instagram, Facebook, etc.
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Learners are presented with cases where, being a marketing intern, you must prepare the web page and emails for mobile users, along with creating an advertisement for mobile phones, and optimize mobile transactions.
As a Digital Marketing professional of an e-commerce organization, create innovative mobile marketing strategies to attract more customers to the organization.
Senior Software Engineer | Gurgaon
This training helped me gain the right skills to make a career switch from a consultant to a Senior Software Engineer. The knowledge of Hadoop and the right tools was the main reason for my transition.
Senior Software Engineer
Sr. Software Engineer | Hyderabad
Even after being from a non-tech field, I attained the necessary skills to become a Senior Software Engineer through this program. The major concepts were taught with ease and in lucid language, along with real-life projects.
Sr. Software Engineer
Software Engineer | MP
Intellipaat training helped me make a career switch from a Developer to a Software Engineer with a 100% hike even during the pandemic. The best part was the job assistance and mentoring sessions.
Information Technology Executive | Bengaluru, Karnataka
With Intellipaat’s training, I made a career transition from Recruiter to System Administrator with a 50% salary hike. The real-time scenarios given by trainers helped me understand the concepts better.
US IT Recruiter
Information Technology Executive
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Thanks to Intellipaat for such wonderful training. Good trainers and rich content along with real-world assignments and projects. All the topics were well taught. Would like to recommend Intellipaat to all.
Quality training in digital marketing from this institute. Really impressed by the training and support provided. I am happy I enrolled in the training. Would like to recommend it to all.
In this course, I was able to work on industry-specific projects and extremely helpful case studies. These helped me gain practical knowledge of the concepts I have learned. Great course.
Total Admission Fee
|Regular Classes||22nd Jan 2022||08:00 PM IST||Weekend (Sat-Sun)|
This online PG program by Belhaven University will give you hands-on experience and help you become a successful Digital Marketing professional. Because the various program courses meet industry standards and requirements, you will have a strong background in various skillsets and tools that are highly in demand in the corporate world. After completing the program, you will receive a PG certification from Belhaven University.
You will also get the opportunity to work on several projects and assignments that are highly relevant in the real-industry environment. Upon completion of the program, you will be qualified to apply to some of the top-paying jobs around the world.
You can start by signing up for our Digital Marketing online PG program led by Belhaven University. Once you successfully complete the program, as well as the projects and assignments, you will receive your PG certification.
Our Learning Management System (LMS) provides a customized learning experience with live sessions as well as self-paced videos. If you happen to miss a live session for any reason, you will be able to watch the recorded video of the session without having to worry about missing a lesson.
You will be under the guidance of the faculty at Belhaven University and receive a quality PG program experience.
You can get in touch with our course advisors for more information on the Digital Marketing PG program by Belhaven University. They will provide you with all the assistance you need.
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